The bounce rate indicates how many web-visitors leave the site without visiting any other pages before a certain session timeout elapses. That is :

High bounce rate means the site must be horrible to site visitors and most likely they would never return again. They are not even interested to check other content of the site. First impression counts.

After installing google analytics some weeks ago, I noticed a worrying high bounce rate : close to 80%… At first I thought this was due to the fact that all iTouch fans left the moment they saw a mathematical symbol, but further analysis proved me wrong : iTouch fans study posts here a lot longer than the average mathematician. But then, what was the reason? Is this site really so horrible to look at? is the content of such poor quality?

Anyway, I’ve tried out a couple of tricks, with surprising effect. The bounce rate dropped from 80% to under 3% and best of all, it appears to stay that low. Here, the google-analytics bounce-rate evolution of the last 3 weeks

So, what kind of magic voodoo did I perform on january 6th? I’ve installed a couple of Wordpress Plugins and changed the upper part of the entry-page. My basic assumption is that people leave a site when they come to it for specific information (for example via a search engine), do not find the info immediately and don’t want to spend too much time looking for it. So, I wanted to have all tools to find content on this site right in front of the potential new-comer. Here are the 5 major changes to the header part and the plugins Ive used.

1 : Rather than having a monthly-archive in the sidebar providing no more info than the number of posts in a particular month, create a proper archive page where visitors can find the titles and links to all posts in reverse chronological ordering. I did use the Smart Archives Plugin.

2 : Even better : have a drop-down archive right under the header-picture so that visitors can scroll down the list of all posts without having to load another page. Ive used the Awsom Archive Plugin.

3 : Let visitors see in a glance what your blog is all about by having a tag cloud under the header. I didnt feel like tagging 300 old posts, so I used the Simple Tags Plugin to do it all for me.

4 : Have a welcome message near the top to aid new visitors (especially when you have, like me, 77.51% of them around). The message disappears after their third visit. It’s a wonderful idea, made possible by the What Would Seth Godin Do-Plugin.

5 : Write series of posts and have links to the other parts available at the top of the new post. Likely, people are going to check out the other parts for more information. Rather than hard-coding the links by hand, Ive used the In Series Plugin.

Over the last two weeks Ive ported all old neverendingbooks-post from the last 4 years to a nearly readable format. Some tiny problems remain : a few TeX-heavy old posts are still in $…$ format rather than LaTeXrender-compatible (but Ill fix this soon), a few links may turn out to be dead (still have to check out those), TheLibrary-project links do not exist at the moment (have to decide whether to revive the project or to start a similar idea afresh), some other techie-things such as FoaF-stuff will be updated/expanded soon, et. etc. (and still have to port some 20 odd posts).

Anyway, the good news being that we went from about 40 posts since last july to over 310 posts, all open to the internal Search engine. Having all this stuff online is only useful if one can browse through it easily, so I wanted to install a proper up-to-date archive-plugin…

The current theme Redoable has build-in support for the Extended Live Archives v0.10beta-r18 plugin which would be ideal if I could get it installed… Im not the total newbie in installing WordPress-plugins and Ive read all the documentation and the support-forum and chmodded whathever I felt like chmodding, but still no success… If you know how to kick it into caching the necessary files, please drop a comment!

The next alternative Ive tried was the AWSOM Archive Version 1.2.3 plugin which gave me a pull-down menu just under the title-bar but not much seems to happen when using bloody Safari (Flock was OK though). Maybe Ill give it another go…

UPDATE (jan. 9th) : The AWSOM Archive seems to be working fine with the Redoable theme when custom installed in the footer. So, there is now a pulldown-menu at the bottom of the page.

**UPDATE (jan. 12th) : Ive installed the new version 1.3 of AWSOM Archive and it works from the default position **

At a loss I opted in the end for the simplest (though not the most aesthetic) plugin : Justin Blanton’s Smart Archives. This provides a year-month scheme at the top followed by a reverse ordered list of all months and titles of posts and is available as the arXiv neverendingbooks link available also from the sidebar (up, second link). I hope it will help you not to get too lost on this site…

Suggestions for a working-from-the-box WordPress Archive plugin, anyone???